Skip to main content

Exclusive Offer: Sign up before March 28th, 2023 at 11:59pm EST to qualify.

Mastercard will execute a Stand Up To Cancer educational card holder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.

The campaign will inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From May 22 – July 15, 2023, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact.

Campaign participants will take advantage of bespoke creatives and proven tactics to drive lifts in spend and engagement.

When your organization opts in to the email campaign, Mastercard offers two options for email deployment:

  1. Mastercard Deployed: Mastercard will customize creatives and deploy the email campaign directly to your cardholders on your behalf.

  2. Client Deployed: Mastercard will share the campaign's creative HTML, which your internal team can code and send directly to your cardholders. 

Complete the form to sign up for both campaigns and indicate deployment preference. You will receive an email confirmation with additional information on deployment.

*Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization that meets the BBB Wise Giving Alliance’s Standards for Charity Accountability. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of EIF. Please discuss with your legal counsel whether certain cause marketing law requirements may apply to your organization.

Sign up for the campaign

Mastercard is able to offer this campaign to either your debit or your Mastercard credit portfolios.
Please enter the BIN for your portfolio type. If both debit & credit, please provide to your Mastercard Representative.
Choose whether you'd like Mastercard to deploy the email campaigns, or handle in-house.
Do you have access to MDE?

By clicking submit, I acknowledge and agree to the Community Institution Campaign Terms and Conditions.

By clicking submit, I also acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Report
The Art of Acquisition: Wooing Retail Bank Customers in the Digital Age

This report looks at how today’s retail banks can build re-imagined digital-first banking experiences that are seamless, convenient and intuitive—starting with customer acquisition.

VIDEO
Cardholder Lifecycle Marketing Case Study

Learn how Mastercard helped a retail bank grow debit spend by 7.4% and decrease account attrition by 5.9% by designing, executing, and optimizing data-driven marketing strategies in this case study video.

Interactive e-book
Navigating the Card Lifecycle Marketing Paradigm Shift

This interactive e-book covers the ins and outs of a data-driven, rapid learning approach to cardholder lifecycle marketing and strategies for engaging cardholders across their entire journey.