Exclusive Offer: Sign up before March 28th, 2023 at 11:59pm EST to qualify.
Mastercard will execute a Stand Up To Cancer educational card holder email campaign at no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign.
The campaign will inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From May 22 – July 15, 2023, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact.
Campaign participants will take advantage of bespoke creatives and proven tactics to drive lifts in spend and engagement.
When your organization opts in to the email campaign, Mastercard offers two options for email deployment:
Mastercard Deployed: Mastercard will customize creatives and deploy the email campaign directly to your cardholders on your behalf.
Client Deployed: Mastercard will share the campaign's creative HTML, which your internal team can code and send directly to your cardholders.
Complete the form to sign up for both campaigns and indicate deployment preference. You will receive an email confirmation with additional information on deployment.
