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Exclusive Offer: Sign up before May 12th, 2025, at 11:59pm EST to qualify. 

We invite you to participate in a Mastercard email campaign at no cost to you. 

Mastercard will execute a Stand Up To Cancer educational card holder email campaignat no cost to your organization. This offer is limited and available on a first come, first served basis. Complete the form to enroll your organization in the campaign. 

The campaign works to inspire cardholders to use their Mastercard to support cancer research through Mastercard’s Stand Up To Cancer donation pledge. From 07/15/2025 – 08/22/2025, each time a customer shops online or taps in-store using their card at a qualifying grocery store or restaurant, Mastercard will donate one cent, up to $5,000,000, to Stand Up To Cancer.* The money raised funds groundbreaking cancer research to make a truly priceless impact. 

Campaign participants will take advantage of bespoke creatives and proven tactics to drive lifts in spend and engagement. 

When your organization opts in to the email campaign, Mastercard offers two options for email deployment: 

  1. Mastercard Deployed: Mastercard will customize creatives, set up an SFTP with our vendor, and deploy the email campaign to cardholders selected by you on your behalf per the Terms and Conditions. 
  2. Client Deployed: Mastercard will share the creative PSD files for the campaign, which your internal team can code and send directly to your cardholders to your Mastercard cardholders.

Complete the form to sign up and indicate deployment preference for this exclusive offer. You will receive an email confirmation with additional information on deployment. 

*Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization that meets the BBB Wise Giving Alliance’s Standards for Charity Accountability. Stand Up To Cancer and Stand Up To Cancer Brand Marks are trademarks of EIF. Please discuss with your legal counsel whether certain cause marketing law requirements may apply to your organization.

Sign up for the campaign

Mastercard is able to offer this campaign to either your Mastercard debit or your Mastercard credit portfolios.
Choose whether you'd like Mastercard to deploy the email campaigns on your behalf, or handle in-house.
Please enter the BIN for your portfolio type.
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