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Business Card Acquisition

Execute a data-driven strategy to find and engage new SME customers.

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Define the best strategies to acquire new customers for your business card

Small and medium enterprises (SMEs) vary by size, sector, financial sophistication and business maturity. That's why a one-size-fits-all approach doesn't work. For SME issuers, acquisition is the first step towards a superior customer engagement strategy – one that increases account profitability and motivates brand preference. Acquisition works best when issuers promote specific features of business cards that address the needs of SMEs by industry.

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Define. Identify. Engage. Measure.

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Offering SMEs the right product boosts an issuer’s acquisition opportunities

of SMEs have never been offered a business banking product.*
Percentage of small businesses in the US that still use their personal credit card for their business purchases.*
Increase in revenues when the average SME becomes more engaged.**
GDV growth opportunity when SMEs use a business product rather than a consumer product.**

* Source: Mastercard for Small Business – Quantitative Research Findings, 2022
** Source: Mastercard Economic Institute, Recovery Insights: Small Business Reset, 2021

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SME Acquisition teaser A European bank improved its share in the SME market with Mastercard

A European bank was lagging behind its competition when it came to SME card offerings. Mastercard helped the bank identify hidden SMEs in its consumer credit cardholder base by building a set of propensity models to identify consumer cardholders exhibiting SME behavior. This engagement resulted in a 10% increase in monthly spend of both consumer and SME credit cards, and a 17% increase in overall average customer profitability.


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