Elevate the customer experience
Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. The fast-growing boutique HIIT fitness brand had to think on its feet about how it would continue to engage with its customers while gyms across the world closed due to the COVID-19 pandemic in 2020. Barry’s established a culture and community through its classes, and it was important to continue to connect and engage with customers both in its boutiques and digitally.
Barry’s launched The Academy, a first of its kind loyalty program that recognizes and rewards Barry’s clients across all facets of the Barry’s experience. The Academy is powered by Mastercard SessionM.
SessionM powers Barry’s tiered loyalty program where customers can earn their stars through taking in-studio classes, shopping in the studio or at the Barry’s Shop, spending at the fuel bar and participating in challenges to reach red, silver and black membership status.
Loyalty program adoption and improved customer engagement
With SessionM’s tiered loyalty program, Barry’s grew its community of members and their frequency.
We worked with Mastercard to launch The Academy – Barry’s tiered loyalty program that connects both the studio and Barry’s X, our digital platform. It rewards and retains our clients with the premium, personalized messaging, offers, benefits and rewards that our clients expect. The Academy can also scale with our global growth.
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