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What we do
Capabilities we power
Mastercard Marketing Services helps organizations grow with strategies to acquire new customers and engage existing customers.
We efficiently acquire quality customers for our clients
We maximize engagement at every step of your customer’s journey 
Performance Engine
Our always-on, outcomes-focused engagement model supercharges results
Mastercard offers various resources to equip organizations with the information they need to make more data-driven marketing decisions.
Read insights from our experts
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Efficiently acquire quality customers.

Maximize your customer acquisition


How we deliver outcomes:

  • Deeper insights – We combine spend insights, your data, and third-party prospect data to identify high quality targets and continually improve performance.
  • Continuous prospecting – We create an always-on acquisition program of dynamic marketing strategy, creative adaptations, execution optimization and performance measurement.
  • Scale efficiently – Our marketing experts leverage global best practices to create the most effective acquisition programs and drive efficiency.
  • Expertise at your service – Marketing Services puts our deep marketing knowledge and experience to work to grow your customer base.
  • Flexibility – Customizable solutions, execution approaches and funding options.
Marketing Services acquisition illustration
Acquisition case study image How a bank increased new account acquisition by 2.5x and decreased costs per acquired customer by 50%

A bank wanted to increase deposit account acquisition, efficiency and volume. Marketing Services’ experts designed and launched campaigns powered by robust data analytics and insights. The approach included:

  • A product competitive assessment.
  • Benchmark performance analysis with Test & Learn®.
  • Enhanced audience targeting with propensity models that identified the strongest drivers of response/performance.
  • Continuous testing, measurement and iterative campaign optimization.

The bank generated a 2.5x increase in the number of new accounts, doubled the response rate from prospective customers and decreased the cost per acquired customer by 50%.

Customer Story