Restaurants

In the highly competitive quick service and fast casual restaurant industry, knowing what your guest bought today - and better yet - anticipating what your guest will buy tomorrow has become table stakes in keeping up with consumer expectations. SessionM helps restaurant loyalty programs execute highly personalized experiences, resulting in more loyal and profitable customers.

How it works

Serve incentives that motivate repeat visits

SessionM puts your restaurant customer data at the heart of your engagement and loyalty initiatives. This allows you to better understand your guests’ preferences and behaviors and offer them the most differentiated incentives and experiences to make your restaurant their go-to dining establishment.

Starbucks used SessionM to create a unique partner experience across all stores

A fast casual restaurant's new and expanded loyalty program boosts incremental sales

The restaurant was growing quickly but did not yet have a loyalty program. The restaurant first used SessionM to launch a simple loyalty program with points-based offers that guests could redeem for select food items. As more guests joined the program, the restaurant used SessionM to expand the program and introduce new functionality, including an expanded rewards store, campaign segmentation based on guests’ level of engagement and gamified achievements. The program exceeded performance expectations for membership and engagement, with 20 million members participating within the first year, and over $5 million in incremental sales in the first three months. 

Case study