Drive more frequent purchases and incremental spend
SessionM provides retailers and brands with campaign execution capabilities coupled with comprehensive loyalty management solutions. Retail loyalty programs that use SessionM are increasing engagement and profitability with relevant and personalized outreach in real time.
The retailer had tier-based offers but lacked a points system or rewards. SessionM expanded the loyalty program with spend-based points that could be redeemed for discounts, exclusive tiers for top customers and product category bonus-point promotions. SessionM also integrated directly with the retailer’s customer relationship management (CRM) system, giving the retailer a 360-degree view of their customers, and enabling email campaigns with more advanced segmentation. The expanded program led to 15% year-over-year growth in loyalty program membership and a 40% year-over-year increase in average order value.