A Changing Loyalty Landscape

A Mastercard Asia Pacific Study

Mastercard conducted one of the biggest studies on loyalty in the Asia Pacific region, speaking to 7,000 members of loyalty programs across seven markets – including programs from small retailers to large financial institutions, interviewing a wide range of consumer demographic segments.

The three objectives of the study were:

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To highlight the changing loyalty program landscape in the region.
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To examine the extent to which loyalty programs are delivering value and engaging experiences, and are thereby influencing the behaviour of their members.
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To explore how loyalty programs can further engage with members, and sustainably cultivate greater influence.

 

 

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