Recognize and reward your most loyal customers
A single customer view helps brands reward behaviors, increase customer retention and recognize their loyal consumers through lifecycle management.
The retailer had tier-based offers but lacked a points system or rewards. SessionM expanded the loyalty program with spend-based points that could be redeemed for discounts, exclusive tiers for top customers and product category bonus-point promotions. SessionM also integrated directly with the retailer’s customer relationship management (CRM) system, giving the retailer a 360-degree view of their customers, and enabling email campaigns with more advanced segmentation. The expanded program led to 15% year-over-year growth in loyalty program membership and a 40% year-over-year increase in average order value.