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15th Annual Excellence in Analytics Summit
Breakout Session

Hello? Is Anybody There? How to Understand & Optimize Media Spend Across Channels

Media spend is unforgiving. In a market with ever-increasing competition, how do you ensure you are making the most of every dollar? This session will discuss opportunities to optimize media spend across channels and markets, common pitfalls to avoid when shifting media strategies, and best practices for developing an optimal media program.


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