In today’s modern advertising world, data is the new oil. It enables marketers, agencies, and their media partners to make informed advertising decisions that reduce media waste and increase return. While use of such data insights can be highly effective, it has come under increased scrutiny by consumers and regulators alike.
Join this Mastercard webinar to learn how sophisticated marketers are leveraging aggregated and anonymized purchase behavior insights to drive marketing performance, while maintaining their commitment to consumer data privacy. The webinar will also cover best practices in digital audience vendor selection.
Senior Managing Consultant, Mastercard
Managing Consultant, Mastercard