Dark header banner

Mastercard Webinar: Navigating COVID-19 with Omni-Channel Journey Intelligence

On-Demand

The COVID-19 pandemic has fundamentally changed customer behavior and preferences. As organizations in Asia work on providing greater customer support and engagement, customer experience leaders will need to re-think their strategies around channel prioritization, journey optimization, and more.

In partnership with BryterCX, this webinar will discuss how customer preferences and behaviors across channels have evolved, and more importantly, explore how organizations can leverage customer journey analytics to transform and deliver new customer experiences.

Webinar Speakers:

Chesley Smith, Managing Director, Client Solutions, BryterCX 

Chesley Smith

Managing Director, Client Solutions, BryterCX

   
Josh Johnson, Manager, Client Solutions, BryterCX 

Josh Johnson

Manager, Client Solutions, BryterCX

This Webinar Will Cover:

  • Identifying channel switching behaviors and anticipating potential issues

  • Gaining single-view visibility into the journeys that matter

  • Why the future of exceptional customer experience is journey intelligence

 

View the Webinar

Related Resources

Uncovering the Keys to be Truly Analytics-Driven
HBR Analytic Services
Uncovering the Keys to Becoming Truly Analytics-Driven

How organizations deployed analytics, the barriers they have encountered, and how leading companies establish the processes and organizational conditions for success.

Read more
Shift to Digital Recovery Insights
Recovery Insights
The Shift to Digital

The Covid-19 outbreak has accelerated the digitization of how we work, live and shop. Learn how businesses navigated the shift to digital, how consumers responded, and the spending trends likely to stay in a post-Covid-19 world.

Read more
Making the Most of Customer Journey Analytics
Expert Insights
Using customer journey analytics to improve customer experience

Consumers interact with companies at multiple online and offline touchpoints—sometimes several times a day—and banks are turning to sophisticated customer journey analytics software to gain a clear picture of their customers’ experience.

Read more