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Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® for Sites

Client Testimonial

Test and Learn® at Dixons Carphone

We’ve been able to get a more robust reading of what’s working and what’s not; it’s helped us understand our customers better — and, it’s helped us refine our proposition"

— Anthony Morris, Director of Analytics and Strategy

Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® as a single version of the truth for measuring the impact of strategic initiatives. Anthony speaks to the value Test & Learn has driven in various business areas including store space allocation, digital marketing effectiveness, and customer outreach.

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Start Date: Wednesday, March 27

End Date: Thursday, March 28

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East Greenwich, London SE10 0TW, UK

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