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Mastercard Webinar: Is Your Digital Marketing Really Driving ROI?

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The COVID-19 pandemic has drastically sped up the shift to digital. With consumers now actively spending online, how can marketers enhance their digital marketing and customer engagement efforts?

As organizations experiment with paid media platforms and changes to mobile applications, they need a rapid and accurate way to measure the business value generated by each campaign. Join this webinar to learn how Test & Learn® - a business experimentation approach - is uniquely positioned to help brands measure the omni-channel impact of digital initiatives from end-to-end.

Webinar Speakers:

Christine Mitchell - Vice President, Product Management, Mastercard  

Christine Mitchell

Vice President, Product Management, Mastercard

Annie Urwin - VP, Product Management, Mastercard  

Annie Urwin

Vice President, Product Management, Mastercard

This Webinar Will Cover:

  • Analyzing the results of paid social media campaigns across advertising networks to make more profitable investments

  • Understanding digital campaign interactions and how they impact customer conversion across all channels

  • Implementing a Test & Learn® approach to optimize business experimentation


View the Webinar

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