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The Age of Personalization: Crafting a Finer Edge

A Mastercard-Sponsored Report by Harvard Business Review Analytic Services

Personalization is becoming increasingly important for global organizations across industries, and for good reason: according to a Mastercard-sponsored survey of more than 600 executives by Harvard Business Review Analytic Services, 9 in 10 respondents say customers expect organizations to know their interests and anticipate their needs. Correspondingly, 8 in 10 survey respondents say personalization is important to their organization’s strategy—and more than half indicate their personalization tactics are already an important driver of revenue and profits.

Personalization Study: Key Finds

This report explores best practices for personalization strategy and execution to help organizations pinpoint where to best allocate their resources, and where they may be leaving money on the table.

Download the Report