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Developing World-Class Campaign Analytics

The Test & Learn approach

"Many financial institutions are offering increasingly generous, eye-catching credit card and other rewards promotions, sometimes featuring large cash bonuses of hundreds of dollars."

Customers receive billions of offers from banks annually, and these campaigns are proliferating, making it difficult to understand what works best with each customer. This paper addresses how financial institutions can develop a robust campaign analytics program to refine their approach and maximize ROI.

 

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