Brands across industries are reworking their loyalty programs to go beyond points and promotional offers and include more personalized and enhanced experiences. However, in a crowded vendor marketplace, how can marketers identify which vendors to consider, let alone which one to implement?
In The Forrester Wave™: Loyalty Solutions, Q2 2021, Forrester Research evaluates the 14 most significant customer loyalty solutions in order to help B2C marketers choose the best provider for their organization’s needs and priorities.
"Mastercard Loyalty and Engagement – is a portfolio of full-service and white label offerings that span data management, rewards and offers, marketing services, performance marketing, test and learn, analytics and fraud"
This report dives into:
What B2C marketing pros are looking for in technology and service partners
Trends in the loyalty provider landscape
What customers should look for in loyalty solutions