Skip to main content

The Future of Loyalty: Four Shifts to Watch in 2019

By Francis Hondal, President, Loyalty, Marketing and Digital Services, & Jamie Samaha, Senior Vice President

Originally published by Loyalty360.org

We are in a new era of loyalty programs. Simply offering rewards won't get your program very far because consumers expect more than just a transaction. They expect contextual, digital-first experiences that align with their brand values. In this article, we cover the four market trends that we think will define 2019 and beyond. Loyalty programs are shifting:

to_do_blk_icon.png

From Conventional to Contextual Loyalty

cloud_computing-1_blk_icon.png

From Digital to Digital-First

investigation_blk_icon.png

From Siloed to Seamless

investigation_blk_icon.png

From Personalized to Predictive

Read more to find out how to react to — and take advantage of — these loyalty trends.

Download the article

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.