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Small Business Propensity Model

Mastercard Data & Services can assist in identification of consumer accounts that may be in reality small businesses.

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Analysis has shown that approximately 5%-25% of a Issuer’s portfolio could be small businesses. Mastercard can identify customers that show small business behavior via analysis of holistic payments behavior across Debit & Credit.

Interchange Revenue Growth: In the unregulated debit space, blended interchange on consumer debit cards is approximately 115bps.  Small business interchange ranges between 215-245bps, a gain of at least 100bps for every dollar of spend shifted to a small business card.

Customer Retention: Offering small business clients the right products for their needs fostering long-term loyalty.


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