Analysis has shown that approximately 5%-25% of a Issuer’s portfolio could be small businesses. Mastercard can identify customers that show small business behavior via analysis of holistic payments behavior across Debit & Credit.
Why focus on small business? Unlock 100bps of interchange
Interchange Revenue Growth: In the unregulated debit space, blended interchange on consumer debit cards is approximately 115bps. Small business interchange ranges between 215-245bps, a gain of at least 100bps for every dollar of spend shifted to a small business card.
Customer Retention: Offering small business clients the right products for their needs fostering long-term loyalty.
Get started with Small Business Propensity Models
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