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Consumer Packaged Goods

Mastercard Data & Services helps companies within the CPG industry make data-driven decisions, navigate the shift to digital and reach and nurture consumers

Discover new insights and opportunities

Find opportunities with suppliers, distributors and consumers based on insights gleaned from our 110 billion aggregated and anonymized transactions, your data and third-party data.

We expose you to the latest technology and CPG innovations to help you benchmark performance relative to your competition, understand market and consumer trends within the CPG industry and more. 

Uncover opportunities with suppliers, distributers and consumers
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Recommend actions and predict results

Gain the know how to address complex challenges related to retail servicing, aisle resets, labor pricing, operations, CPG marketing and more, with our robust insights and global expertise. 

From optimizing your product, channel and distribution strategy to identifying high value partners, we will provide the data-driven recommendations you need.

Fuel more data-driven decisions.
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating an omnichannel program to reach and nurture consumers to testing a new strategy on a small scale.

Reach new consumers and nurture those relationships by executing real-time, targeted campaigns using Mastercard’s best-in-class loyalty capabilities.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed.

Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

Accelerate innovation by taking a consumer-centric approach to bring new ideas to market quickly.
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Mastercard Data & Services empowers consumer packaged goods brands to navigate complex and evolving trends with proprietary data, people and platforms.

Test & Learn®

Whether it’s a remodel or loyalty offer, read a program’s true impact and take the most profitable action going forward

Loyalty Offers

Differentiate your business with seamless, digital, personalized offers powered by Mastercard

SessionM

Drive stronger customer relationships leveraging SessionM's powerful customer engagement and loyalty platform

SpendingPulse™

SpendingPulse™ provides market intelligence based on consumer buying behavior. These insights include analysis of current market trends & forecasts of customer spending patterns

Cyber Quant

Identify and quantify cyber security risks, flag security gaps, and estimate the impact of new cyber security controls on the business within an organization’s relevant threat landscape, to create personalized results and recommendations

Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships

Additional Resources

Video
Driving growth for CPGs

Learn how Mastercard helps consumer goods companies drive growth with innovation, digitization and sustainability solutions.

Trends Report
Three consumer trends impacting CPG companies in 2022

In many ways, living in a pandemic the last two years has put a hyper-focus on consumers –how, what, where and why they buy.

WEBINAR
Optimize operations in an uncertain economy with business experimentation

Learn how Coca-Cola and other brands are leveraging business experimentation to adapt to a shifting economic landscape and emerging consumer trends.

A large CPG generated incremental revenue by using Test & Learn® to rollout a pricing change.
Large CPG manufacturer
Region
Lead Generation Stage