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Retail

Mastercard Data & Services empowers retailers to make data-driven decisions, navigate the shift to digital, acquire high-value consumers and engage existing ones.

Discover new insights and opportunities

Find opportunities with new and existing shoppers based on insights gleaned from our 90 billion aggregated and anonymized transactions, our customers’ data and third-party data.

We expose you to the latest technology and industry innovations to help you enhance consumer engagement efforts, benchmark performance relative to your competition, understand market and consumer trends and more.

Understanding changing consumer trends at granular geographic levels.
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Recommend actions and predict results

Gain the knowhow to answer complex questions and achieve the KPIs that matter most to your business with our robust insights and global expertise.

From identifying initiatives to promote loyalty and reduce attrition to optimizing your product, channel and distribution strategy, we will provide the data-driven recommendations you need.

Unlock a holistic, 360-degree view of consumer behavior beyond your four walls.
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating a consumer acquisition, retention and engagement program to testing and targeting a strategy in a group of stores and more.

Build stronger relationships with consumers by using an extensive roster of rewards to motivate valuable behaviors.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed. Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

Continue to enhance the customer experience by accelerating product development and bringing new innovative ideas.
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Mastercard Data & Services empowers retailers to navigate complex and evolving trends with proprietary data, people and platforms.

Test & Learn®

Whether it’s a remodel or loyalty offer, read a program’s true impact and take the most profitable action going forward

SessionM

Drive stronger customer relationships leveraging SessionM's powerful customer data and engagement platform.

Managed Services

Unleash the power of insights with critical business execution across campaigns and channels

A department store analyzes the impact of launching a new product line with Market Basket Analyzer.
A national department store