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Forrester Consulting Research

Optimize retail media network spend with testing

As retail media network growth continues to soar, consumer goods companies are looking to better measure and optimize their investments.

Mastercard recently commissioned a study with Forrester Consulting to assess the current state of retail media network strategies in the CPG/FMCG industry. Forrester’s survey of 315+ B2C marketing leaders across the globe found that 74% of respondents believe retail media networks are integral to growing revenue. However, 65% reported difficulties determining how to spend on RMNs to maximize ROI.

Download the study to learn how CPGs are navigating today’s retail media landscape. The study covers:

  • The top strategies and use cases for retail media
  • How CPG companies are funding RMN investments
  • Current challenges faced in maximizing ROI
  • Potential benefits of building RMN partnerships 

Download the Forrester study

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