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The Future of Loyalty: Four Shifts to Watch in 2019

By Francis Hondal, President, Loyalty, Marketing and Digital Services, & Jamie Samaha, Senior Vice President

Originally published by

We are in a new era of loyalty programs. Simply offering rewards won't get your program very far because consumers expect more than just a transaction. They expect contextual, digital-first experiences that align with their brand values. In this article, we cover the four market trends that we think will define 2019 and beyond. Loyalty programs are shifting:


From Conventional to Contextual Loyalty


From Digital to Digital-First


From Siloed to Seamless


From Personalized to Predictive

Read more to find out how to react to — and take advantage of — these loyalty trends.

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