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Telecom & Media

Mastercard Data & Services empowers telcos to attract, engage, and retain consumers, grow new revenue streams and optimize operational efficiency.

Discover new insights and opportunities

Find opportunities with new and existing consumers based on insights gleaned from our 90 billion aggregated and anonymized transactions, our customers’ data and third-party data.

We help you identify the right consumer segments to target, understand gaps in physical stores and benchmark performance relative to competition.

Win new customers and retain existing ones
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Recommend actions and predict results

Gain the knowhow to answer complex questions and achieve the KPIs that matter most to your business with our robust insights and global expertise.

From identifying products and offerings to bundle to finding the most effective incentive plans for call center personnel, we will provide the data-driven recommendations you need.

Understand customer needs to deliver effective customer acquisition strategies and deploy compelling brand loyalty tactics.
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating a consumer acquisition, retention and engagement program to creating payment offerings for subscribers.

Forge strong, loyal and profitable relationships with new and existing customers through personalized offers and impactful messaging.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed.

Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

Test new loyalty initiatives and business strategies.
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Mastercard Data & Services empowers telcos to navigate complex and evolving trends with proprietary data, people, and platforms.

Test & Learn®

Whether it’s a remodel or loyalty offer, read a program’s true impact and take the most profitable action going forward

SessionM

Drive stronger customer relationships leveraging SessionM's powerful customer data and engagement platform.

Managed Services

Unleash the power of insights with critical business execution across campaigns and channels

The strategic choice for us was to partner with Mastercard, who provided the points engine underlying the whole Telstra Plus program and ensured that all customer points were managed very securely. That’s something, if we tried to develop in-house, would have taken years.
Graeme Crozier Telstra Plus