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Telecom & Media

Mastercard Data & Services empowers telcos to attract, engage, and retain consumers, grow new revenue streams and optimize operational efficiency.

Discover new insights and opportunities

Find opportunities with new and existing consumers based on insights gleaned from our 90 billion aggregated and anonymized transactions, our customers’ data and third-party data.

We help you identify the right consumer segments to target, understand gaps in physical stores and benchmark performance relative to competition.

Win new customers and retain existing ones
Recommend actions and predict results

Gain the knowhow to answer complex questions and achieve the KPIs that matter most to your business with our robust insights and global expertise.

From identifying products and offerings to bundle to finding the most effective incentive plans for call center personnel, we will provide the data-driven recommendations you need.

Understand customer needs to deliver effective customer acquisition strategies and deploy compelling brand loyalty tactics.
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Act on insights and recommendations

Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute.

We are your partner to bring our recommendations to life, from creating a consumer acquisition, retention and engagement program to creating payment offerings for subscribers.

Forge strong, loyal and profitable relationships with new and existing customers through personalized offers and impactful messaging.
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Improve strategies and outcomes over time

Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed.

Armed with our help, you will have the resources to accelerate experimentation and drive improved business performance even as your goal post moves.

Test new loyalty initiatives and business strategies.

Mastercard Data & Services empowers telcos to navigate complex and evolving trends with proprietary data, people, and platforms. 

Test & Learn®

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.


Automate, manage, measure and optimize loyalty and customer engagement at scale.

Marketing Services

Unleash the power of insights with critical business execution across campaigns and channels

Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

Additional resources

Outlook Report
Economic Outlook 2023

This year's Economic Outlook report explores the causes and effects shaping the speed and path of real economic growth, - focusing on housing prices, interest rates, inflation, consumer spending & omnichannel growth.

Opening the loyalty loop

Did you know that loyalty execs in Asia Pacific are seeking alternatives to traditional, points-style programs? Enter the open-loop loyalty ecosystem.

Rewarding relationships: Nailing the right strategies for customer loyalty and personalization

It is difficult to stand out in a digital world that's increasingly noisy. A loyalty strategy that's personalized to your customers' tastes and focused on meaningful rewards is a strong start.

The strategic choice for us was to partner with Mastercard, who provided the points engine underlying the whole Telstra Plus program and ensured that all customer points were managed very securely. That’s something, if we tried to develop in-house, would have taken years.
Graeme Crozier Telstra Plus