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The ASEAN Opportunity

How Cities Can Become Even Smarter By Investing in Inbound Tourism Growth

There are many questions that governments and city planners aiming to bolster their local tourism industry must ask themselves—whether tourism is already thriving or the city aspires to become a major destination. Priority among them is: How should I allocate my available resources to drive maximum impact when it comes to attracting new tourist segments and ultimately, driving tourism spend?

By partnering with third-party organizations to answer this and other key questions, cities will be empowered to become even smarter, more efficient and livable. How? Through the power of data analytics. Specifically, this report demonstrates how ASEAN cities can leverage anonymized and aggregated Mastercard transaction data to better reach and attract key traveler segments.

Expert Insights - NEF report Cover

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