What we do
Capabilities we power
Mastercard Marketing Services helps organizations grow with strategies to acquire new customers and engage existing customers.
Acquisition
We efficiently acquire quality customers for our clients
Engagement
We maximize engagement at every step of your customer’s journey 
Performance Engine
Our always-on, outcomes-focused engagement model supercharges results
Resources
UNMATCHED MARKETING EXPERTISE
Mastercard offers various resources to equip organizations with the information they need to make more data-driven marketing decisions.
Reports
Read insights from our experts
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What we do

Engagement

 Maximize engagement at every step of your customer’s journey.

Maximize your customer engagement

 

How we deliver outcomes:

  • Deeper insights – Mastercard's powerful spend insights are combined with your data to form richer targeting and continually improve performance.
  • Continuous engagement – Create an always-on engagement program for more profitable relationships through dynamic marketing strategy, creative adaptations, execution optimization and performance measurement.
  • Scale efficiently – Our marketing experts leverage global best practices to create the most effective engagement programs.
  • Expertise at your service – Marketing Services puts our deep marketing knowledge and experience to work for your business.
  • Flexibility – Customizable solutions, execution approaches and funding options.
Marketing Services engagement illustration
Marketing Services engagement case study A leading bank optimized credit card portfolio performance to deliver a 247% increase in monthly spend

The bank wanted to develop stronger customer relationships and grow its card portfolio, but struggled to identify growth opportunities and improve campaign performance.

Mastercard Marketing Services worked with the bank to create new, innovative, scalable, data-driven, asset-rich lifecycle marketing strategy powered by digital tools, including:

  • Segmentation analysis to understand usage behavior and recommend strategies to maximize engagement.
  • Innovative promotional mechanics and relevant incentives to engage cardholders.
  • Automated marketing execution to engage cardholders at the right time in the right channel.
  • Creative and communications centered on consumer passions to grab attention and maintain engagement.
  • Embedded analytics to measure performance and inform campaign results optimization.

Marketing Services helped the client achieve a 247% increase in total monthly spend over 4 years, a 143% rise in total monthly transactions and a 23% increase in spend.

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FEATURED SOLUTIONS