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What we do
Capabilities we power
Mastercard Marketing Services helps organizations grow with strategies to acquire new customers and engage existing customers.
We efficiently acquire quality customers for our clients
We maximize engagement at every step of your customer’s journey 
Performance Engine
Our always-on, outcomes-focused engagement model supercharges results
Mastercard offers various resources to equip organizations with the information they need to make more data-driven marketing decisions.
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What we do

Performance Engine

Our always-on, outcomes-focused approach scales growth.

Achieve peak marketing performance

Marketing Services’ Performance Engine is an always-on engagement model that drives customer acquisition, deepens engagement and boosts end-to-end marketing performance.

How we deliver outcomes:

  • Analyze and optimize all marketing performance drivers
  • Execute always-on, data-driven, tech-enabled marketing
  • Continuously iterate campaign design, execution, measurement and optimization
  • Plan and deploy with agility, speed and efficiency
  • Constant collaboration across a multidisciplinary team of marketing experts
  • Leverage multisource data to create insights that drive business outcomes
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We use global best practices to design, execute, measure and optimize your performance:

Growth hacking
Marketing strategy
Media planning / buying optimization
Data analytics and insights
Creative design
Customer relationship management
Performance marketing
Measurement and results optimization
Performance Engine Case Study.png How a fintech in Latin America used Performance Engine to acquire 2.8M customers and increase customer spend by more than 20%

A fintech in Latin America wanted to accelerate growth of its customer base, optimize its existing portfolio, and sustain growth across multiple products and digital bank services for consumers and businesses.

Marketing Services’ Performance Engine, which was designed to enhance the entire customer engagement lifecycle, helped the fintech with new customer digital acquisition, activation, spend optimization, credit card lifecycle management and ecommerce spend growth.

Performance Engine helped the client gain more than 2.8 million new customers in four months, increase client activation by +42% and boost customer spend by +20%.

Customer Story