Drive loyalty with more reach, ease, and efficiency
Mastercard Offers helps merchants meet their business goals by delivering end-to-end management of merchant-funded offers with unprecedented ease and efficiency. Leveraging our extensive experience, personalization engine, flexible capabilities, and quick to implement solutions, we provide a dynamic platform that works across any payment type, on any network and with access to extensive distribution channels.
Explore the dynamic benefits:
- Pay for Performance: Pay only for results attributed directly to sales backed by our rich analytics, ensuring a clear return on ad-spend.
- Targeted Offer Models: Unlock new revenue streams by targeting the right customers, paying only for actual performance leveraging our advanced AI.
- Retention Boost: Elevate customer retention with strategic campaigns, rewarding increased spending frequency and managing offers for sustained customer engagement.
- Win-Back Strategies: Regain lost revenue by strategically re-engaging lapsed customers through our dynamic Offers platform.
- Efficient Spend Management: Maximize marketing impact with card-linked offers, confidently setting budgets and proving incremental lift through attributable sales and analytics.
Through our suite of capabilities, marketers can enable ongoing brand affinity and consumer acquisition
A fuel & convenience retailer wanted to increase spend and bolster brand loyalty with customers who were spending more with competitors. The retailer partnered with Mastercard to develop a personalized card-linked offer campaign, which lasted for one month and focused on customers who spent 80-90% of their category spend with competitors. The campaign drove $369k in sales at a cost of $23k with an average transaction value of $80.40.
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