Increasing brand value with exceptional offers
Offers is a flexible, network agnostic solution that delivers a range of merchant-funded offers across any payment type and network. The redemption experience is seamless, helping attract, engage and retain customers.
Explore a range of benefits:
- Boost Loyalty: Drive top-of-wallet behavior with captivating merchant content.
- Cost-Effective Savings: Offset reward expenses with merchant-funded offers, ensuring a budget-friendly approach to incentivizing loyalty.
- Personalized Incentives: Optimize experiences and enhance customer loyalty via secure, proprietary modeling and AI.
- Customer Engagement Hub: Engage customers and foster connection with a custom platform.
![Offers for Publishers illustration](/sites/default/files/inline-images/MC_Subpage_Loyalty_offers_800x800_offer_for_publishers.webp)
Unlock the full value of offers and increase customer engagement
![Offers for publishers case study](/sites/default/files/styles/image_process_webp/public/Offers%20for%20publishers%20case%20study.png.webp)
An Australian issuer had a goal to encourage top-of-wallet behavior and cardholder brand preference amidst a new regulatory fee environment. The issuer’s loyalty program had multiple point currencies and payment partners, requiring a turnkey approach. The issuer implemented personalized, card-linked offers to deliver personalized, compelling cashback rewards to its cardholders via email. Offers were directly sourced from Mastercard’s merchant-funded partnerships, eliminating the need for the issuer to spend time and money sourcing and promoting the card-linked offers.
Related resources
![FI Personalization teaser](/sites/default/files/styles/image_process_webp/public/Teaser-image_668x500.jpg.webp)