Portfolio Intelligence is a self-service debit and credit card portfolio analytics platform that provides decision-makers with actionable insights on co-brand portfolio performance.
The platform enables a more holistic view of cardholder behavior by breaking out portfolio performance by industry, channel and customer attributes.
Portfolio Intelligence offers the following key benefits to optimize portfolio performance:
With issuer data, a client saw that nearly 60% of its customers transacted with their brand 0-1 times per year, but one-third of those customers had substantial spend with competitors. These insights informed more targeted offers for these customers.