Skip to main content

Customer Acquisition Strategies for Banking Prospects

 

Breaking through the noise to connect with consumers in the digital era has been more challenging than ever, especially after Covid-19 accelerated consumer digital adoption by at least two years.*

Retail banks globally must re-examine their customer acquisition strategies, including solving for disjointed customer journeys and personalizing offers and communications. Banks must adopt new approaches all while reacting to changing legislation, the elimination of third-party cookies and reducing customer acquisition costs.

This report looks at how today’s retail banks can build re-imagined digital-first banking experiences that are seamless, convenient and intuitive—starting with customer acquisition.

"With a broader and more permanent adoption of digital everything, banking acquisition strategies will be better served with the right data and insights that help identify the right audiences and engage them with seamless and connected digital experiences.”

In this report, we delve into:

  • Key challenges faced by retail banks in acquiring new customers 

  • A data-driven, 5-step framework for digital acquisition 

  • Case studies on how this approach has worked for retail banking 

 

*Mastercard Recovery Insights: Commerce E-volution, 2021. 

Download the report

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Resources

Infographic
Infographic: The Art of Customer Acquisition

Retail banks struggle to deliver strong return on investment from their customer acquisition efforts. This infographic outlines a five step methodology to help grow your business through a successful digital acquisition program.

Report
Breaking Through the Digital Noise

Retail is starting to make a comeback around the globe and retailers must be ready. Check out this report to learn how retailers are making smarter decisions for better outcomes through in-depth analytics, business experimentation and digital loyalty solutions.

Report
Thinking digital first: Sharing lessons learned for retail banks

One of the biggest drivers of digital-first solutions in banking is the change in how consumers interact with their banks. Learn the four areas of change for banks with a digital-first focus in this report.

Economics Institute
Economy 2022

Economy 2022, a global outlook report developed by the Mastercard Economics Institute, focuses on 5 key trends and how they may evolve in the year ahead -- savings & spending, supply chains, digital, risk, and travel.