Skip to main content

The journey of a ball to a goal may be compared to the journey of a consumer to a purchase. Retailers lost sight of the ball when e-commerce kicked the ball out of a defined playing field and into other channels.

They’re now winning the ball back through three intertwined approaches to handling consumer touchpoints:

connecting touchpoints  

Keeping your eyes on the ball (connecting the multiple touchpoints)

making each touchpoint count  

Controlling the ball (making each touchpoint count)

evaluate every touchpoint  

Taking your eyes off the ball (evaluating the role of each touchpoint)

"Globally, 79% of consumers agree that they prefer to shop at stores with both an offline and online presence.”

 — Source: Mastercard New Payments Index: Consumer Appetite for Digital Payments Takes Off


Download “Assists vs Goals in Retail’s Omnichannel Game” to learn how retailers can use better technology and analytics to manage consumer touchpoints and win the omnichannel game.

Download the Report

By clicking download, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Related Resources

Breaking Through the Digital Noise

Retail is starting to make a comeback around the globe and retailers must be ready. Check out this report to learn how retailers are making smarter decisions for better outcomes through in-depth analytics, business experimentation and digital loyalty solutions.

Top retail trends to watch in 2022

Learn what retail trends to watch for in 2022, from the rise of e-commerce and reimagined store experiences, to consumer privacy and purposeful buying.

Trends Report
Three consumer trends impacting CPG companies in 2022

In many ways, living in a pandemic the last two years has put a hyper-focus on consumers –how, what, where and why they buy.

Infographic: The 5 Steps to Enhancing Cardholder Engagement

Learn the 5 steps to enhancing cardholder loyalty and engagement in this infographic to identify actionable tactics to take across the customer lifecycle.