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Case Studies

As your trusted partner, we are here to enable you and your brand to succeed.


Learn how the country of Georgia revived and reimagined its tourism industry using Mastercard Tourism Insights in this case study.


Learn how Telstra powered their customer-centric loyalty program with Mastercard Loyalty Solutions in this case study.


PrivatBank partnered with Mastercard Labs as a Service to open Ukraine’s first-ever fully digital banking branch

National Department Store

A department store analyzes the impact of launching a new product line with Market Basket Analyzer.

Large CPG Manufacturer

A large CPG manufacturer generated incremental revenue by using Test & Learn® to optimize a pricing change.

Top National Issuer

A top national issuer drove $5 million in annual value improvement from a rewards program using Test & Learn®.

Mastercard Labs as a Service at areeba

Maher Mikati, CEO, and others discuss how areeba partnered with Mastercard Labs as a Service to build a digital wallet for consumers and merchants with a rapid innovation and prototyping sprint workshop.

Test & Learn® at Dixons Carphone

Anthony Morris, Director of Analytics and Strategy discusses how Dixons Carphone leverages Test & Learn® for Sites and Customers as a single version of the truth for measuring the impact of strategic initiatives. Anthony speaks to the value Test & Learn® has driven in various business areas including store space allocation, digital marketing effectiveness, and customer outreach.

Building a Real-Time Payments Strategy with Woodforest Bank

Learn how Mastercard Test & Learn® can help maximize the value of your new initiatives

Airline and Co-brand Issuer

An Airline Boosted Co-Brand Recovery during the pandemic with Mastercard Promotions to implement a flexible spend stimulation campaign.

Fast Casual Restaurant Franchise

Learn how a fast casual restaurant franchise personalizes guest offers and drives loyalty at the point of sale using SessionM in this case study.

European Bank

A European Bank increased business card spend by 100% over six months with a Mastercard Small Business Acquisition Campaign.