A beverage company was losing market share in a key region, and it wanted to improve its standing. The company's terms for payment for POCs (Points Of Consumption), like bars and supermarkets, were shorter than those of its competitors. With competition rising, the company considered extending payment terms for POCs, but first needed to assess whether this would break even. 

Download this case study to learn more about how the CPG tested a hypothesis for what impact the extended payment terms would have with POCs in the region.