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Bentonville Excellence in Analytics Summit


Consumer goods manufacturers and retailers need strong business analytics capabilities to keep up with unpredictable economic forces and shifting consumer preferences. During this half-day event we unpacked the largest trends impacting the industry today and shared the latest Test & Learn® best practices and capabilities. Attendees had the opportunity to engage in thought-provoking conversations around the future of analytics and network with industry peers and Mastercard experts.

Watch the video to see some of the best highlights from this year's summit. To learn more, please contact your Mastercard representative.



Attendees had the chance to:

  • Network with peers at leading manufacturer and retail brands and Mastercard experts
  • Understand the latest economic trends and their potential implications on your testing pipeline
  • Discuss the key applications for business experimentation across pricing, category management, marketing and more, including a review of the most popular testing areas globally
  • Gain hands-on tactics for communicating analytic results with your stakeholders
  • Learn what’s new with Mastercard Test & Learn® and ensure you’re using the latest functionality
  • Look ahead to the industry trends we expect to continue to shape retail and CPG brands

Past attending brands

Walmart, Sam’s Club, The Coca-Cola Company, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft Heinz, Mars, Mondelēz, Nestlé, PepsiCo, Procter & Gamble, Hershey’s, Tyson Foods, Unilever


8:00 AM: Registration & Breakfast

8:25 AM: Opening Remarks

8:30 AM: State of the Economy and Implications for Retailers and Manufacturers

Speaker: Michelle Meyer, Mastercard

9:05 AM: Testing Trends from across the Globe

Speakers: Rupert Naylor, Mastercard; Ann Marie Pichirallo, Kraft-Heinz; Melissa Gray, P&G

9:50 AM: What’s New with Test & Learn®?

Speaker: Christine Mitchell, Mastercard

10:10 AM: Product Expo & Coffee Break

10:45 AM: Introducing Walmart Luminate

Speakers: Jennifer Jones, Mastercard; Linda Lomelino, Walmart Data Ventures; Nicole Ryner, Walmart Data Ventures

11:20 AM: From Hypothesis to Execution: A Walmart & CPG Perspective​

Speakers: Chris Sparks, Mastercard; Senad Zlatović, Reckitt; Michael Gurganus, Walmart

11:55 AM: The Evolution of CPG, Retail & the Consumer: Where Are We Heading?

Speakers: Emilie Kroner, Mastercard; Steve Sadove, Sr. Advisor to Mastercard and Former CEO of Saks Incorporated; Raegon Barnes, Nestlé

12:25 PM: Closing Remarks

12:30 PM: Networking Lunch

Featured Speakers
Christine Mitchell Headshot
Christine Mitchell Senior Vice President, Product Management, Mastercard
Emilie Kroner
Emilie Kroner Senior Vice President, Retail & Commerce, Mastercard
michelle meyer
Michelle Meyer Chief Economist, North America, Mastercard
Rupert Naylor
Rupert Naylor Senior Vice President, Test & Learn®, Mastercard
chris sparks
Chris Sparks Senior Managing Consultant, Advisors Client Services, Mastercard
Senad Zlatovic
Senad Zlatović Director – Shopper Insights & Category Development, Reckitt
Michael Gurganus headshot
Michael Gurganus Sr. Manager II – Merchandise Finance & Strategy, Walmart
Anne Marie Pichirallo
Ann Marie Pichirallo Senior Manager, Category Business Development, Kraft Heinz
Melissa Gray
Melissa Gray Director of Category Management, P&G
Steve Sadove
Steve Sadove Senior Advisor to Mastercard, Former CEO of Saks Incorporated
Linda Lomelino - Walmart
Linda Lomelino Senior Director, Product Management, Walmart Data Ventures
Nicole Ryner - Walmart
Nicole Ryner Senior Director, Account Management, Walmart Data Ventures
Raegon Barnes Headshot
Raegon Barnes Director, Category Leadership, Nestlé

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