This session originally took place at the Bentonville Excellence in Analytics Summit on May 16, 2023.
Recent inflationary pressures and economic uncertainty have driven a shift in how and where consumers are spending, transforming the CPG and retail industries in the process. To stay ahead of the curve, brands need increasingly sophisticated analytics tools and new, innovative ways to connect with consumers.
THIS SESSION COVERS:
- Three key trends impacting CPGs and retailers in 2023
- Real-life examples of how Nestlé is using experimentation to navigate the changing landscape
- Best practices for keeping a pulse on shifting consumer preferences and connecting with different generations