Experimentation & Innovation in Covid-19 Recovery Track

Connect with us On-Demand

The true method of attaining knowledge is experimentation—and there’s never been a greater need for knowledge than now. When old playbooks and best practices don’t work in this new environment, brands must adopt data-driven experimentation to continue to innovate and grow in recovery.

Join the Experimentation & Innovation in Covid-19 Recovery track of our first ever global virtual series.

Building a Culture of Innovation

Available On-Demand | Register here →

If necessity is the mother of invention, then this period in history is ripe for a massive brood. Innovation is already woven through the fabric of some organizations, while for others, thinking about new products and ways of working may be a loose thread. If you’re looking to make a change, don’t miss this inspiring session hosted by James Carroll, SVP Digital Services featuring insights from Harvard Innovation Fellow Dr. David Ricketts and Director of Analytics at CircleK Europe, Lars Hemstad. In this session, you’ll learn key attributes innovative companies have in common, proven approaches to the innovation lifecycle, areas where the most innovative organizations are focusing their efforts, and more.

Session Speakers

Effectively Managing Customer Channel Migration Amidst the Shift to Digital

Available On-Demand | Register here →

With a 25-50% estimated sustained increase in digital demand, the shift to digital accelerated by the pandemic is here to stay. Merchants must adapt or risk getting left behind by competitors. Barry’s, a global fitness brand, is the epitome of a successful “shift to digital” – CEO Joey Gonzalez has effectively moved a traditionally in-person industry into a digital space while maintaining high customer engagement and retention. Merchants that previously considered digital platforms a secondary channel for commerce will now have to evolve their approach, while merchants who excel in the transition will have the opportunity to attract new consumer segments and build brand affinity that will persist post-pandemic. Join us for a conversation with Joey to learn what it takes to undertake a successful digital transformation and build brand affinity with new and existing customers.

Session Speakers

Merchants: Creating Certainty in a Time of Uncertainty with Business Experimentation 

Available On-Demand | Register here →

Covid-19 has materially impacted businesses and analytical priorities, requiring new innovations to be tested in-market. Companies must understand consumers’ shifting expectations and key drivers of performance in order to strategically target their investments and deliver value to their consumers. In this session, learn how Mastercard can help organizations drive customer-centric strategies and hear first-hand from Wawa, Comcast, and Ascena Retail Group on how their organizations are using data-driven insights to optimize performance.

Session Speakers

Financial Institutions: Creating Certainty in a Time of Uncertainty with Business Experimentation 

Available On-Demand | Register here →

Covid-19 has materially impacted businesses and analytical priorities, requiring new innovations to be tested in-market. Companies must understand consumers’ shifting expectations and key drivers of performance in order to strategically target their investments and deliver value to their consumers. In this session, learn how Mastercard can help organizations drive customer-centric strategies and hear first-hand from panelists TD Bank Canada's AVP Strategic Analytics, Patrick Whelan, and Bank of the West’s Payments Strategy Manager VP, Ted Anders, on how their organizations are using data-driven insights to optimize performance.

Session Speakers

Future Proofing your Bank: Navigating Open Banking and the Rise of FinTechs

Available On-Demand | Register here →

The disruption of in-person commerce and banking has accelerated the trend of digital transformation in the payments and banking industry. Open banking can help equip banks with the ecosystem necessary to build innovative solutions for consumers and enable more effective competition against or potential collaboration with fintech players. In this session, learn how to recognize use cases, develop a strategy and identify required investments.

Session Speakers