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SME Portfolio Optimization

Optimize SME spend with a relevant and targeted marketing approach.

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Develop a robust SME card portfolio

Issuers need tools to efficiently manage the complexity of channeling those offerings in a timely and personalized way, to maximize their relevance and drive spend. SME Portfolio Optimization analyzes your business, the market and your competitors to find the best opportunities to drive growth within your SME portfolio. Mastercard SME Portfolio Optimization helps you grow your SME card portfolio from strategy through execution.

SME Portfolio Optimization

Support your SME clients from acquisition through retention

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Let one of our specialists show you how Mastercard Data & Services can enhance your
business performance, elevate consumer experiences and enable innovation.

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Understanding the spending behavior of SME cards can unlock market potential

76%
Percentage of small businesses in the US that still use their personal credit card for their business purchases.*
2.5x
Increase in revenues when the average SME becomes more engaged.**
47%
GDV growth opportunity when SMEs use a business product rather than a consumer product.**

* Source: Mastercard for Small Business – Quantitative Research Findings, 2022
** Source: Mastercard Economic Institute, Recovery Insights: Small Business Reset, 2021

Mastercard Consulting

Partner with our consulting experts to optimize your SME offerings.

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A Middle Eastern bank saw 40% growth in number of cards

A bank wanted to increase activation and volume by connecting with SME customers at each stage of their card relationship. Mastercard designed new early month on book (EMOB) communications, targeted upsell campaigns based on share of wallet, reactivated customers with reward offers and reported on campaign performance.

The bank saw 40% annual growth in number of cards, 4% increase in volume for existing customers, and 10% of inactive customers reactivated.

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Related capabilities

Marketing Services

Unleash the power of insights with critical business execution across campaigns and channels

Rewards

Drive customer engagement through rewards programs.

Dynamic Yield

Transform simple customer interactions into long-lasting, hyper-personalized relationships.

SME Commercial Value Proposition

Future-proof your card value proposition with Mastercard’s current state assessment, competitive analysis and product ideation workshop.