Develop a robust SME card portfolio
Issuers need tools to efficiently manage the complexity of channeling those offerings in a timely and personalized way, to maximize their relevance and drive spend. SME Portfolio Optimization analyzes your business, the market and your competitors to find the best opportunities to drive growth within your SME portfolio. Mastercard SME Portfolio Optimization helps you grow your SME card portfolio from strategy through execution.
Support your SME clients from acquisition through retention
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Understanding the spending behavior of SME cards can unlock market potential
* Source: Mastercard for Small Business – Quantitative Research Findings, 2022
** Source: Mastercard Economic Institute, Recovery Insights: Small Business Reset, 2021
A bank wanted to increase activation and volume by connecting with SME customers at each stage of their card relationship. Mastercard designed new early month on book (EMOB) communications, targeted upsell campaigns based on share of wallet, reactivated customers with reward offers and reported on campaign performance.
The bank saw 40% annual growth in number of cards, 4% increase in volume for existing customers, and 10% of inactive customers reactivated.