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Market Basket Analyzer is a software platform that unlocks the value of your transaction data to inform promotional design, assortment optimization, pricing, and marketing strategies.

The software's speed and flexibility enable confident decision-making that matches the pace of your business.

Actionable Insights
Not just “good to knows.” By focusing on critical factors like attached basket margin and customer loyalty, the Market Basket Analyzer software generates actionable recommendations that drive profitability. 
Speed and Scalability
Transaction data is enormous – details about every item in every basket across every store add up quickly. Market Basket Analyzer is designed to handle billions of rows of data with run times ranging from seconds to minutes. Don’t wait for the answers you need.
Achieve more robust answers in a single click. Market Basket Analyzer allows you to filter each analysis on a variety of key dimensions such as day of week, time of day, store format, customer group, and more. 

Additional Resources

The retailer's guide to loyalty experimentation

Digital advertisements, personalization tactics and loyalty programs can be critical performance drivers. By using business experimentation, retailers can take these initiatives to the next level with more accurate measurement and optimization capabilities.

Top retail trends in 2023

What are the top retail trends in 2023? From data-driven customer experiences to loyalty beyond points, learn the six trends that will drive retail's identity in 2023.

Assists vs goals in retail's omnichannel game

The journey of a ball to a goal may be compared to the journey of a consumer to a purchase. Learn how retailers are winning the ball through better technology and analytics to manage consumer touchpoints.

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