Market Basket Analyzer is a software platform that unlocks the value of your transaction data to inform promotional design, assortment optimization, pricing, and marketing strategies.
The software's speed and flexibility enable confident decision-making that matches the pace of your business.
Actionable Insights
Not just “good to knows.” By focusing on critical factors like attached basket margin and customer loyalty, the Market Basket Analyzer software generates actionable recommendations that drive profitability.
Speed and Scalability
Transaction data is enormous – details about every item in every basket across every store add up quickly. Market Basket Analyzer is designed to handle billions of rows of data with run times ranging from seconds to minutes. Don’t wait for the answers you need.
Flexibility
Achieve more robust answers in a single click. Market Basket Analyzer allows you to filter each analysis on a variety of key dimensions such as day of week, time of day, store format, customer group, and more.
