Mastercard SpendingPulse™ solutions help CEOs, CFOs and CMOs of retailers, banks and other industries unlock market intelligence on consumer spending by measuring in-store and online retail sales across all payment forms.
Answer key business questions with anonymized aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for other payment forms.
How does my organization’s performance compare to that of the industry?
What are key upcoming sales days, and how can my organization best capitalize on them?
How are customers spending across channels (online vs. in-store), and how will that change?
Based on historical performance, growth, density and spend volume, where should we open a new location?
Mastercard SpendingPulse™ In Action
The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.