Identify gaps in SME offerings and design a differentiated value proposition
Mastercard SME Commercial Value Proposition helps issuers meet the needs of small and medium-sized businesses through a current state assessment, competitive analysis and product ideation workshop.
Develop enhanced commercial value propositions for business cards
Despite the significant influence of SMEs on the global economy, they remain underserved by the financial services industry
* Source: Mastercard 2022 Global Study
** Source: Kaiser Associates research, 2023
A European bank wanted to improve commercial card offerings and needed to identify high-value segments and build a new product value proposition. Mastercard segmented micro, small and medium businesses to identify high-value segments and benchmarked the bank’s peers to identify improvement opportunities. Market research was conducted to inform a new product value proposition.
Mastercard summarized key themes based on more than 25 best practices from global banks, identified three sub-segments for a new product value proposition, and supported the development of three new product proposals.