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What we do
Capabilities we power
Mastercard Marketing Services helps organizations grow with strategies to acquire new customers and engage existing customers.
We efficiently acquire quality customers for our clients
We maximize engagement at every step of your customer’s journey 
Performance Engine
Our always-on, outcomes-focused engagement model supercharges results
Mastercard offers various resources to equip organizations with the information they need to make more data-driven marketing decisions.
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Marketing Services

Drive customer acquisition and engagement with a comprehensive set of proven marketing solutions.

Contact us

Contact us

Why Marketing Services

Optimize your marketing outcomes

Need best-in-class results across the entire marketing lifecycle? With Mastercard Marketing Services, you can experience the combined potential of data, partnerships, agile collaboration, innovative marketing technology, and constant optimization.  

  • Better business outcomes 
    Optimize business results (not just vanity metrics) using full funnel marketing data. 
  • Global expertise  
    Benefit from best practices from thousands of marketing engagements around the world. 
  • Data-driven decisions  
    Improve campaigns and enhance performance with solutions fueled by multisource data. 
  • More than Marketing Services  
    Maximize results by tapping into the full power of Mastercard’s global capabilities ecosystem. 
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Achieve greater returns on your marketing initiatives

Who We Serve

Need to maximize your marketing impact? We’re here for you 

Mastercard Marketing Services works with organizations in every market segment and of every size to help them grow through acquisition and engagement marketing solutions.

Enhance outcomes with Mastercard capabilities

Add complementary solutions that integrate seamlessly with Marketing Services:

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Marketing Services homepage case study image.png Our breadth of experience
900+ customers
Mastercard Marketing Services partners with more than 900 customers across 100+ countries each year.
4400 engagements
More than 4,400 engagements are executed every year by our world-class marketers.
20+ years of delivering results
Global and local marketing expertise from hundreds of professionals and over 20 years of experience.

Mastercard Marketing Services helps companies grow with expertise in marketing strategy, creative design, communications, mar-tech, measurement and optimization


Susan Grossman

​Susan Grossman is Executive Vice President, Marketing Services for Mastercard Data & Services. Marketing Services provides customer acquisition and engagement capabilities that leverage proprietary data, analytics and technology, global marketing expertise and assets, and a global network of preferred partners to deliver end-to-end campaigns with unparalleled results.

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