As cardholders spend more time online and marketers deal with smaller budgets, new questions emerge for issuers:
How should traditional tactics like direct mail be right-sized?
Which spend stimulation tactics work best in this new age?
What segments contain high-potential cardholders and how can banks maximize MROI?
In this interactive e-book, learn about the ins and outs of a data-driven and rapid learning approach to cardholder lifecycle marketing and explore tactical strategies for engaging cardholders across their entire journey.
"76% of consumers want to hear from financial institutions at the same level or even more than before Covid-19"
— Source: eMarketer, 2020