Skip to main content

The narrative of loyalty programs in Asia Pacific is undergoing rapid change.

Loyalty programs are proliferating and many are chasing a share of consumer attention. Given the diminishing value of existing loyalty programs and the growing expense of maintaining them, organizations are grappling with tough questions. How can a loyalty program remain relevant? How can it best engage today’s consumers? How can it create a better experience for an organization’s most loyal customers?

Enter the loyalty ecosystem, a network of organizations that enables consumers to earn points at one organization and use them at another.

The loyalty ecosystem is on the minds of many executives. According to a Mastercard-commissioned survey of 150 senior leaders in loyalty across Asia Pacific, when it came to their current plans for investment, notably, some 28% of respondents said they plan to increase their investment in partnership/ecosystem development and another 16% in ecosystem participation, for a total of 44%.

The report explores how loyalty ecosystems are being implemented by leading organizations and shares the results of the Mastercard-commissioned survey of loyalty executives.

In this Asia Pacific report, you’ll learn:

What is a loyalty ecosystem?

  • Unlike the coalition model of loyalty, the loyalty ecosystem originates with one standalone business that gradually opens its loyalty program for cooperation with other programs.

Why loyalty ecosystems are being considered by leading organizations:

  • While the traditional closed-loop, points-style loyalty program is well established, leading loyalty executives in Asia Pacific are reexamining the strategies that served them well in the past. The Mastercard survey results provide insights into the trends, technology and architecture of today’s successful loyalty programs.

How you can develop your organization’s loyalty strategies for a better customer experience:

  • From banks to telcos and retailers, Mastercard has worked to create loyalty program solutions that help organizations provide more value to loyal customers. Stories of challenges, solutions and successes provide a roadmap for greater success of your own.

To learn about loyalty ecosystems and more, download the report.

Download the report

Related Resources

Report
Assists vs goals in retail's omnichannel game

The journey of a ball to a goal may be compared to the journey of a consumer to a purchase. Learn how retailers are winning the ball through better technology and analytics to manage consumer touchpoints.

Report
Customer Loyalty & Engagement in the Covid Era

Learn how retail marketers can uncover strategies to build and regain customer loyalty through pandemic recovery.

Blog
Buy now, pay later: Opportunities for merchants and acquirers

A new global survey found that more consumers are using buy now, pay later to make pricier purchases - a trend that's likely to continue. But consumers also want BNPL providers to make big changes.

Retail Touchpoints
Supply chain impacts, understaffed stores create customer loyalty challenges

The 2022 Retail TouchPoints Customer Loyalty and Personalization Benchmark Report identifies the biggest challenges retailers are currently facing in both customer acquisition and customer retention as well as the tools and solutions retailers are using to sharpen their increasingly vital personalization initiatives.