The retailer's guide to loyalty experimentation

To stay ahead of the competition, many retailers are making investments to upgrade their digital advertisements, personalization tactics and overall loyalty programs. But how can retailers determine if these initiatives are driving sufficient ROI?

This report explores how business experimentation can enhance retailers’ ability to measure and optimize these initiatives by answering key questions:

What is the overall incremental impact of the initiative?
Which aspects of the initiative work best?
Which types of customers or markets changed their behavior due to the initiative?
How can we target rollout of the initiative to maximize profitability?

Learn how to drive greater ROI on your loyalty initiatives with access to key insights, actionable takeaways and client success stories. Download the report today.

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