Macro trends and disruption shaping the consumer goods industry
Stay loyal to premium brands or trade down? Shop online or visit the store? Buy local or stock up at a superstore? Consumer needs and preferences continue to evolve at a pace that is hard to keep up with, let alone get ahead of.
Economic factors such as geopolitical uncertainty, high inflation and rising interest rates, and general financial worries continue to disrupt and influence consumer spending decisions. These changes in the global economy have a way of revealing new trends in how consumers react to them, forcing many industries that sell to consumers to re-examine and transform their strategies. The consumer goods industry is no different.
View on-demand hear more about how consumer goods companies are increasing focus on:
Predicting rapidly changing consumer needs: Greater need to understand economic triggers and their impact on consumer spending and price elasticity.
New ways to connect with consumers: Meeting consumers where they shop and addressing their preferences as they evolve.
Driving supply chain transformation: Striving for a more digitized and sustainable supply chain.
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