Even before the pandemic, evolving consumer expectations forced brands to re-think their loyalty strategies. With the global spread of COVID-19 acting as a catalyst for major behavioural shifts, consumers are re-evaluating their relationships with brands.

Loyalty is a top priority for most companies. However, over half of executives do not believe their own organisation’s loyalty strategies are effective.

Moderated by SessionM, a Mastercard company’s Alpay Akdemir, this discussion with a panel of esteemed retail leaders will take a deep dive into the hurdles they have had to overcome when revamping their loyalty programs. Join this webinar to learn about:

This webinar covers:

  • Assessing the impact of Covid-19 on branch banking

  • Recent changes in the loyalty landscape and the factors executives believe have made the biggest contribution to the success of their loyalty strategies.

  • Short to medium term global loyalty technology investment trends.

  • The future of loyalty as companies evolves towards Next Generation Loyalty.

Speakers:

alpay
Alpay Akdemir Principal, Retail & Commerce
kashmira
Kashmira Motiwalla Head of Loyalty, Majid Al Futtaim Holdings LLC 
Vicky
Vicky Elliot Senior Director of Insights, Jumeirah Group
anand
Anand Venkatasamy Vice President of Customer Base Management, Etisalat
Rahul
Rahul Ashokkumar Kucheria Vice President of Loyalty & Payments, ADNOC Distribution

View the Webinar

Related Resources

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges tile image
Retail Touchpoints
Supply chain impacts, understaffed stores create customer loyalty challenges

The 2022 Retail TouchPoints Customer Loyalty and Personalization Benchmark Report identifies the biggest challenges retailers are currently facing in both customer acquisition and customer retention as well as the tools and solutions retailers are using to sharpen their increasingly vital personalization initiatives.

Read more
Mastercard Data & Services
Infographic
Infographic: Growing Spend & Loyalty by Using Mastercard Pay with Rewards®

Digital-first consumers expect easy solutions to use their rewards. Here’s how banks like Citi are using Mastercard Pay with Rewards to grow monthly cardholder spend, transactions and long-term loyalty.

Read more
PaymentsSource Loyalty in the Digital Age
PaymentsSource
Loyalty in the digital age

PaymentsSource covers Francis Hondal on how to show cardholders the full value of your rewards program.

Read more