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Even before the pandemic, evolving consumer expectations forced brands to re-think their loyalty strategies. With the global spread of COVID-19 acting as a catalyst for major behavioural shifts, consumers are re-evaluating their relationships with brands.

Loyalty is a top priority for most companies. However, over half of executives do not believe their own organisation’s loyalty strategies are effective.

Moderated by SessionM, a Mastercard company’s Alpay Akdemir, this discussion with a panel of esteemed retail leaders will take a deep dive into the hurdles they have had to overcome when revamping their loyalty programs. Join this webinar to learn about:

This webinar covers:

  • Assessing the impact of Covid-19 on branch banking

  • Recent changes in the loyalty landscape and the factors executives believe have made the biggest contribution to the success of their loyalty strategies.

  • Short to medium term global loyalty technology investment trends.

  • The future of loyalty as companies evolves towards Next Generation Loyalty.


Alpay Akdemir Principal, Retail & Commerce
Kashmira Motiwalla Head of Loyalty, Majid Al Futtaim Holdings LLC 
Vicky Elliot Senior Director of Insights, Jumeirah Group
Anand Venkatasamy Vice President of Customer Base Management, Etisalat
Rahul Ashokkumar Kucheria Vice President of Loyalty & Payments, ADNOC Distribution

View the Webinar

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