The Gross Dollar Volume (GDV) Tracker uses Advanced Investment Management (AIM) technology to provide a monthly snapshot, showing the health of GDV growth for your portfolio
The GDV Tracker provides issuers with actionable insights by forecasting up to two years of performance data for cardholders. The report provides the gap due to COVID-19, as well as understanding the breakdown of trends in key segments/ channels /vintages.
This webinar will help issuers understand what insights they can uncover from the GDV report, how to assess the high priority segments to recapture any spend gap and how to action on findings to capture maximum opportunity. The webinar will showcase a case study from a South-East Asian client who leveraged the report to target their back-book investments.
Webinar Speaker:
 | Casper HsiehSenior Managing Consultant, Advisors, Mastercard |
In this webinar, you will learn how to use the GDV tracker to:
Analyze gap to pre-COVID potential across various KPIs and key account segments
Identify opportunities for proactive action to determine optimal treatments and maximize ROI from investments
Understand a long-term view of performance forecast to help prioritize initiatives across your business
