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Covid-19 has drastically accelerated the pace of customers moving online, and the competitive landscape for brands has changed dramatically as a result.

With customers now embracing E-Commerce and convenient solutions in every area of their lives, it is vital for FMCG Brands to consider how they reorientate their Innovation strategies to consider channel, customer, competition and ensure the needs of their consumers remain at the forefront.



Emilie Kroner 

Emilie Kroner

Senior Vice President, Retail & Commerce

Shane Siberry 

Shane Siberry

Mastercard Advisors


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